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Pieter Willems
26 apr 20244 minuten om te lezen
The Impact of the European Green Deal on Belgian Retailers: Challenges and Strategies for Sustainable Profit Margins
Summary: Yesterday, I attended the RetailDetail congress, focused on the dual aspects of sustainability: its opportunities and threats....
3 weergaven0 opmerkingen
Pieter Willems
27 mrt 20242 minuten om te lezen
Shifting from Sales-Driven to Category-Driven: Redefining Marketing and Category Management in the Belgian FMCG Sector.
In Belgium, specifically within the Fast-Moving Consumer Goods (FMCG) sector, the battleground has been shifting. For years, the focus...
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