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![Shifting from Sales-Driven to Category-Driven: Redefining Marketing and Category Management in the Belgian FMCG Sector.](https://static.wixstatic.com/media/8a4ea3_0580deb7d5774c758716a172594d6633~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/8a4ea3_0580deb7d5774c758716a172594d6633~mv2.webp)
Pieter Willems
27 mrt 20242 minuten om te lezen
Shifting from Sales-Driven to Category-Driven: Redefining Marketing and Category Management in the Belgian FMCG Sector.
In Belgium, specifically within the Fast-Moving Consumer Goods (FMCG) sector, the battleground has been shifting. For years, the focus...
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