Summary: Yesterday, I attended the RetailDetail congress, focused on the dual aspects of sustainability: its opportunities and threats....

Resumé: In the face of aggressive 1+1 promotions, A-brands must prioritize strategic discipline and long-term brand integrity over the...

In today's fast-paced FMCG landscape, launching a product without a meticulously crafted go-to-market (GTM) strategy is like setting sail...

In Belgium, specifically within the Fast-Moving Consumer Goods (FMCG) sector, the battleground has been shifting. For years, the focus...

In an era where most companies still heavily rely on sales and finance, the question arises: why doesn't every boardroom have a Chief...